on Wednesday, Lyft will deploy cars from the 1930s in New York City to promote a new Budweiser beer called 1933 Repeal Reserve Amber Lager.

Riders looking for a 15-minute trip taking passengers "past landmarks and neighborhoods that were integral to Prohibition," the vintage experience can sign up through Lyft's website, and will receive a $10 credit to cover the cost of the ride.

The fleet of vintage cars includes a 1930 Buick, a 1936 Riley Kestrel, 1937 and 1938 Packards, and a 1942 Cadillac. Cars will only pick up riders in Manhattan between 3 p.m. and 7 p.m. on Oct. 25.

"When Budweiser told us they wanted to offer a fleet of vintage cars to launch Repeal Reserve, we knew Lyft was the perfect option to celebrate the new recipe in a stylish and unexpected way," said Melissa Waters, vice president of marketing, Lyft. "We encourage everyone to make the right choice to drink responsibly and keep our roads safe, and that's why we continue to team up with Budweiser, a brand that shares the same commitment."

Also as part of the marketing around the product, Budweiser is working with alcohol delivery service Drizly to offer consumers $5 off their first purchase of 1933 Repeal Reserve with the code Prohibition.

http://www.thedrive.com/tech/15375/lyft-budweiser-to-roll-out-vintage-cars-in-new-york-city-this-wednesday
http://www.drugstorenews.com/article/budweisers-latest-launch-showcases-pre-prohibition-recipe
https://www.prnewswire.com/news-releases/english-releases/budweiser-releases-new-brew-based-on-an-anheuser-busch-recipe-once-halted-by-prohibition-300541035.html

Budweiser and Lyft team up often, on holidays, to reduce drunk driving and celebrate those late-night heroes who give — and take — responsible rides home.

Each night thousands of Lyft drivers are doing their part to keep drunk drivers off the road.

Now Budweiser's "Give a Damn. Don't Drive Drunk" campaign is making the right choice easier than ever by providing up to 150,000 total round-trip rides during weekends and holidays through the end of the year. The rides will be available across 10 states: New York, Colorado, Illinois, Florida, Massachusetts, Pennsylvania, Missouri, Texas, Georgia, and Washington, D.C.

https://blog.lyft.com/posts/budweiser-lyft-give-a-damn
http://fortune.com/2017/09/20/budweiser-free-lyft-rides/