Thursday, October 19, 2017

Chevron maintains one “Standard” brand station per state so it doesn’t lose the trademark.


Chevron, the descendant of Standard, has strategically maintained one Standard gas station in each of its 16 states of operation, ensuring the storied name remains a legally active trademark to this day.

Standard Oil isn’t a familiar brand to many modern U.S. consumers. John Rockefeller’s petroleum giant was split up by the Supreme Court back in 1911, and by the 1950s each of the 34 regional “Baby Standards” had adopted new brand names and abandoned their claim on the original Standard trademark.


In fact, at the one in Bellevue the Standard name appears only on the signage, and the Chevron name appears everywhere else including on the gas pumps.


Three supermajor companies now own the rights to the Standard name in the United States: ExxonMobil, Chevron Corp., and BP.

https://thesledgehammer.wordpress.com/2009/02/18/a-not-so-standard-chevron-station/
https://www.atlasobscura.com/places/standard-oil-gas-station

1 comment:

  1. I was an Assistant Manager in a Standard Stations Inc. station in Los Angeles back in 1962. Super great job, paid $503 a month with the averaged out sales commission equal to about $3500 in today's money. They supplied a clean uniform for every day, we had to wear a service cap and black bow all the time. And we only worked 5 days a week on rotating schedules. One of the best jobs I ever had. Still have an Assistant Mangers badge too.

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